Digital Marketing Trends for 2019
Why Digital Marketing?
For any Business interaction with the targeted audience is important. With digital marketing, we can implement digital advertising methods to incorporate with the targeted audience and ensure the result driven interactions. Digital Marketing unfolds the modern techniques of advertising and marketing with the maximum audience reach.
Changing Scenario of Marketing:
Digital Marketing encompasses with SEO, Social Media Marketing, PPC and Content Marketing witnessing a dramatic shift in 2019.
There are many new Digital Marketing trends and strategies evolving in new high tech and internet connected era and you need to implement it to succeed in Business. What works for you last year may not work this year. So it's necessary and required to update your marketing strategies to get a better result.
Here are 11 Digital Marketing Trends for 2019:
Artificial Intelligence is taking all over the world and making jobs more easy and comfortable. AI analyze consumer behavior, search patterns and can utilize data on social media platforms. With the help of Artificial Intelligence, we can find out customer behavior and how customer search for products and services. Facebook messenger bot is one of the best examples of AI which helps you to automate and optimize your customers' services.
As Digital Marketing point of view, we can use Artificial Intelligence to grow business with the help of the following strategies:
Business Adopting Artificial Intelligence in 2019 able to save cost, time and resources and accelerate growth and can beat their competitors.
Programmatic Advertising means use Artificial Intelligence to automate ad buying so that we get a more specific audience. Real-time bidding and auctions is an example of Programmatic Ad buying. This automation helps you for higher conversion and less customer acquisition cost.
According to marketer's research, almost 90% of digital display ads in the USA will be programmatic by 2020.
Below are the advantages that encourage marketers and advertisers to spend more on programmatic advertising:
Real-time data and insights
Buying in real time, programmatic advertising gathers and analyze data. Advertisers can adjust the ad according to the insights and improving campaign effectiveness.
It covers factors such as buying patterns, browsing habits, brand loyalty and the customer choice of devices. The main advantages of Programmatic advertising over traditional advertising are transparency. Advertisers can track the users who look at the ad, manage cost in real time, increase/ decrease audience at any time with the help of collected data.
Programmatic Advertising offers growth in potential reach of audience. Billions of people surf on the internet daily and with the help of programmatic advertising, advertisers can reach numbers of people across the world.
With the help of Programmatic Advertising, advertisers can track and focus on the relevant audience with targeting on interest-based which helps you get more relevant leads for your business.
Chatbots are now getting the most important tool in digital marketing in 2019. Chatbots is an instant messaging in real time in the day or not with the customer and site visitors. Billions of people's using chatbots and more than 80% of businesses plan to start use of chatbots by 2020.
Customers prefer to use chatbots because if they are responsive, answer quickly, no time period for texting, never lose patience and accurately recall you buying history. It is preferred widely because of meeting customers expectation, better customer service and automate a repetitive task.
Benefits of Chatbots:
Personalizing your marketing is the most important strategy to grow your business in 2019. Personalize your content, product, emails and many more. Personalization advances your relationship with the customer. The future of email is also real-time, behavior-based personalization. Many businesses like Netflix, Amazon already take advantages of personalization.
Benefits of Personalization:
The below numbers show the importance of incorporate video into your digital marketing strategy in 2019.
Videos are not limited with the youtube only, videos publishing on Facebook, Instagram and Linkedin also witness higher engagement. Live videos also gaining more popularity for the businesses using it for product demos, office life, interviews, the launching of products, events and how the product made.
With the increasing quality of smartphones and camera's its made easy to make a video with the high-resolution videos. Videos publish on Youtube also rank in SERP so the Youtube Video SEO is also important to gain more popularity.
Influencer marketing is making use of well-known people on the internet to increase your brand reach. The influencer is the people's who have huge followers on social media platforms and we can reach our products and services to those people with the influencers.
Why influencer marketing?
Influencer marketing is growing rapidly. Let us see some reasons why it is important:
Future impact of Influencer Marketing:
There are many such examples where celebrities taking photos for the certain brand they are associated with.
Do you think that social media can only be used for sending the emoji to friends?
If yes then see the below numbers:
Whats app, Instagram and Facebook messenger combine more user than Youtube and Facebook.
These statistics show the growing popularity of social messaging Apps for business purpose. People are spending more time on it it is the best platform to reach more audience. Social messenger apps are very useful to send messages directly to the user and it can allow personalization and add value in user experience.
A visual search takes the customer experience to the next level. A user can upload the image for the search and get the more specific result of the query.
Pinterest is one of the examples of adopting visual search and come up with the Lens. A lens is a new visual search tool with a user can upload an image and find out where he can buy the product online and also search for similar products. Google Lens is also one of the examples of Visual search.
Features of Lens or Google Lens:
Visual searching also is done with the smartphones with the help of CamFind Mobile App. It enables users to search for anything by taking the snapshot in the mobile and app will tell details about it. Instead of search queries on the search engine, you can directly scan the image for searching.
By jumping to the visual search trend in 2019, marketers can attract more user and provide a specific result to the user.
Average daily time people spend on the smartphone is 3 hours 30 minutes. Mobile is the medium that takes more minutes now. This is the way to attract buyer attention.
Micro-moments is a new consumer behavior termed by Google. It delivers a marketing message to the user within a second according to their interest. People generally take the instant decision on what to eat, which restaurant to choose so the micro-moments that every marketer to know are I want to know moments, I want to go moments, I want to do moment and I want to buy moment.
To take advantage of Micro moments in 2019, be where customer search moments such as Google, Google Maps, Amazon, Youtube.
Take a look at How a variety of brands using Micro moments :
An increasing use of voice search made companies rethink about their digital marketing tricks in 2019.
Why voice search?
Voice search plays an important role in providing relevant information for the user searching for though audio content. Voice search is getting smarter now and the number of errors occurs with Amazon Alexa, Apple Siri, Google Assistant and Microsoft Cortana has reduced.
Domino's Pizza uses voice search to increase their sale and offer the user to order pizza's from Alexa.
Social media platforms are getting more engagement day by day and social media stories also getting amazing response and marketers must think about including it in their Digital marketing strategies in 2019.
Many marketers use live video to increase their brand awareness and potential reach. Since stories are disappeared after particular time this is a great opportunity for marketers to showcase their features such as stories behind the product, activities.
The 2019 year will be about providing better customer services with automation, personalization, with Artificial Intelligence to get remarkable growth in sale's conversion in the upcoming year. You must create best, descriptive content either in audio, video or text format and share with your better-targeted audience.